Lacoste Việt Nam

Lacoste is a lifestyle brand, born of the inventiveness of a tennis champion, René Lacoste, who created the first polo shirt ever, initially for himself and for his friends, to be both relaxed and elegant on and off the tennis courts.

Nicknamed the Crocodile by the press in the late 1920's when he was a multiple Grand Slam tennis champion, René Lacoste had the animal embroidered on the blazer he wore on court, before making it the logo of his famous polo shirt.

Crocodile brand is today present in 120 countries through a selective distribution network. Two Lacoste items are sold every second in the world.

As an international Group gathering 10,000 women and men, Lacoste offers a complete range of products: apparel, leather goods, fragrances, footwear, eyewear, home wear, watches and underwear, all of them being elaborated in the most qualitative, responsible and ethical way. In 2017, the Brand garnered a turnover of 2 billion euros.

Mission is to make LACOSTE a unique casual luxury brand embodying elegance such as Frenchness. This requires a high level of quality and professionalism within areas such creation, style, manufacturing and retail. LACOSTE products and employees make clients live a unique experience regardless of the distribution network, physical or digital, everywhere in the world.

• 1200 POINTS OF SALE
• 120 COUNTRIES
• 10000 EMPLOYEES: 10000 women and men represent and make live the brand on 4 continents.
• 19 ONLINE STORES
• 10600 WHOLESALE POINTS OF SALE

VALUES

• ACCOUNTABILITY: Understanding its role and its contribution to the community.
• COOPERATION: Since its creation, Lacoste has based its success on the acquisition of talent and expertise.
• AUDACITY: Being audacious means having confidence in their future, in the development of brand and in community.
• ATTENTION: Attention to others is the foundation of their common interests and values.

PEOPLE

“WHAT’S IMPORTANT IS TO KEEP FAIR PLAY!”

LACOSTE are making René Lacoste’s sports slogan into a rule of conduct for business and behavior. LACOSTE are very attached to the ethic and to their values.

ONE CROCODILE, SEVERAL CROCODILES

LACOSTE is rich in the diversity of its employees (more than 40 nationalities). LACOSTE are 10,000 in the world create, manufacture and sell elegance to freedom of movement and the French!

LACOSTE ACADEMY

LACOSTE MANUFACTURING ACADEMY

In January 2017, LACOSTE has opened a school within its site of Troyes: the LACOSTE Manufacturing Academy, in order to train some 100 new people (recruitment over 3 years) and of course to continue to develop the skills of teams. This approach contributes to make Troyes a center of excellence within the Group. Two groups have been already trained at the end of 2017 and a third one began its training in January 2018.

THE RETAIL ACADEMY IN THE SERVICE OF THE EXCELLENCE IN STORE

Launched in 2014, the Retail Academy has already trained more than 5000 sellers. They are the ambassadors of the brand, they make live the LACOSTE experience to the customers all around the world thanks to programs developed in e-learning and livened up by a world network of more than 50 trainers LACOSTE.

HIGH REQUIREMENTS QUALITY, SOCIAL & ENVIRONMENTAL

LACOSTE has several production sites around the world to develop collections to recognized quality. Today, 15% of ready-to-wear collections are still made in the production of the brand sites. Lacoste clothing are all made in factories who, regardless of their location in the world, have been selected for their ability to meet requirements of quality, social and environmental high.

COMMITMENT

THE PARTNER & SUPPLIERS CHARTER LACOSTE, FAIR PLAY EVERYDAY

The Partners & Suppliers Charter LACOSTE applies to all employees in the LACOSTE Group so that they can work together while respecting the laws, ethics, and, of course, the values that unite them: being accountable, audacious, collaborative and caring. The principles and recommendations it contains show the path to follow to incorporate fair play in behavior in the sporting spirit that has been behind success. The Partners & Suppliers Charter LACOSTE is available in 9 languages.

LACOSTE & THE BIODIVERSITY

When René Lacoste adopted the crocodile emblem, he had no idea that 80 years later this logo would be worn by millions of people. Equally, he never imagined that the crocodile could one day disappear. As part of its Corporate Social Responsibility (CSR) mandate, Lacoste contributes to the protection of biodiversity worldwide through its involvement in the preservation of crocodiles, alligators, caimans and gharials, as well as the protection and restoration of the ecosystems in which these animals live.

Building People is one of the five pillars of their strategy. The success of LACOSTE involves the development and fulfilment of men and women. The recipe for excellence is knowing how to combine know-how and soft skills embodied by the human values that guide the actions of Group Human Resources, Legal & Corporate Affairs Division:

The same ATTENTION given to each employee, regardless of their job, giving priority to the definition of clear and fair rules and principles for everyone;

The ACCOUNTABILITY of each person in their scope of action which is the only way to ensure commitment and therefore performance;

Put the right person in the right place to guarantee brand’s success. It is essential to have the AUDACITY to anticipate and accompany employees’ mobility by trusting the talented people that make up teams, and if necessary to think outside the box;

The success of LACOSTE has always depended on acquiring talents. COOPERATION – or teamwork – is key to success. The best way to reach those objectives is to combine Human Resources Management, Legal, Internal communication, CSR and Safety/Security departments, tied by similar stakes.