Bel Group

Bel is a global player in the healthy fruit and dairy single-serving portion snacking. Its international development draws on a portfolio of iconic brands, which attract consumers all around the world. Founded in 1865, Bel is an international family company whose leadership is built on a unique industrial and manufacturing expertise: cheese portions.

400 million smiles, everywhere within the world!

With five universal brands, including The Laughing Cow®, Mini Babybel®, Kiri®, Leerdammer®, and Boursin®, and over 30 local brands, Bel brings smiles to nearly 400 million consumers in 130 countries. By building on the strength of its brands, the most international names in the cheese sector, Bel aims to lead in all its various markets.

The commitment, enthusiasm and entrepreneurial spirit of Bel’s 12,000 employees is the growth driver of the world’s third-largest branded cheese company.

In 2016, the Group generated consolidated sales of €2.9 billion. 12,000 employees in some 33 subsidiaries around the world contribute to the Group's success. Its products are prepared at 30 production sites.

To experience Bel is to be daring, pragmatic and determined to meet the growth challenges of an international family food group. At Bel, the employees have the opportunity to measure the impact of their talent and energy in realizing an ambitious company project.

Bel is a family Group characterized by open, trusting, human relations. This way of operating has been handed down from generation to generation.

By emphasizing these energies, Bel offers its associates unique career opportunities, thanks in particular to the diversity of business lines and international scope, which allow everyone to pursue professional development and fulfillment.

Bel Vietnam

Present in Vietnam for over 65 years, The Bel Group leads the country’s cheese market, with The Laughing Cow (Phô mai Con Bò Cười), known as Con Bò Cười in Vietnamese, holding an extraordinary 85% market share. The Group’s long history in the country and the fondness of Vietnamese families for The Laughing Cow (Phô mai Con bò cười) brand has enabled Bel to anchor its presence durably in Vietnam, with the establishment of a sales subsidiary in Ho Chi Minh City in 2008, followed by a first test-production site in 2010. Supplying +5000 tons cheese every year with many favorites, iconic brands such as The Laughing Cow (Phô mai Con Bò Cười), Belcube, Cheez Dippers, Mini Babybel and Kiri...

Bel Vietnam’s new factory in Binh Duong is recently built in 2016 with the most advanced technology and world standard.

Building on the success of the initial local production test and with capacity can be up to 10,000 tons/year, this new factory is set first as the production hub to supply for the local market and secondly a product research & development center to support the acceleration of The Group’s development strategy in Southeast Asia.

The “Sharing smiles” signature says it all. It encapsulates their willingness to offer their employees a motivating workplace, where everybody contributes their skills and their desire to achieve and measure the impact of their contributions.

In a company where enthusiasm is considered a performance factor, it’s the personalities of employees that make the difference. Talent, aplomb and daring are, in their view, drivers of enthusiasm and performance.

Bel want employees to contribute their energy, their ideas and their desire to get involved to support growth. Their challenge is to invent, reinvent, achieve, support and develop their teams. So be ambitious and rise to the growth challenges of an international company whose products are eaten and loved the world over.

Dare to live the Bel effect

Bel is a demanding company that uses empowerment and daring to fuel employee development. A human-scaled company with a robust vitality, Bel encourages its team members to cultivate excellence, agility and risk-taking. The values — Care, Dare and Commit — unite their people around a motivating enterprise project built on innovation, societal engagement, transformation, and team development.

Be it marketing, sales, finance, production, engineering, development, or the supply chain, all professions are engaged in the growth challenge.

Why choose Bel?

With products marketed in more than 130 countries under 30 differentiated brands — all market leaders like The Laughing Cow®, Boursin®, Leerdammer®, Kiri®, and Mini Babybel® — the Bel Group offers a multitude of exciting projects. Bel is first and foremost an invigorating playing field. It’s also a company that encourages all its employees to take the initiative, interns included.