Adidas Việt Nam

Adidas has its roots in Germany but they are a truly global company. Around the world company employ over 57,000 people. Employees from about 100 nations are working at global HQ in Herzogenaurach, Germany – the ‘World of Sports’. Every year adidas produce over 900 million sports and sports lifestyle products with independent manufacturing partners worldwide. In 2018 they generated sales of € 21.915 billion. These numbers alone can easily suggest that adidas is quite a large and also multifaceted organization. But adidas keep things simple, lean and fast.

As much as success nurtures a growing global company, adidas never settle for status quo. Instead, company want to advance every single day when open their doors for more than 57,000 employees worldwide. They are creative capital to shape the future of sport. Because at adidas, they believe that through sport, they have the power to change lives.

Adidas work work all over the world and produce over 660 million products each year. But what unites them is the intention to not just produce the fastest shoes and hippest fashion statements but to equip everyone from the top athletes to ambitious local teams. Company take pride in successes and learn from mistakes. adidas look back to strong heritage and get ahead with visionary employees.

Adidas encourage them to challenge themselves all the time: to work in a different country or team, to go beyond what they thought they were capable of, and to create altogether a better tomorrow.

STRATEGY

Everything they do is rooted in sport. The good news is that sport plays an increasingly important role in more and more people’s lives, on and off the field of play, so operate in a highly attractive industry. adidas push the boundaries of products, experiences and services to drive brand desire and capitalize on the growth opportunities in sport as well as in sports-inspired casual and activewear. However, the importance of sport goes far beyond that. Sport is central to every culture and society and is core to an individual’s health and happiness. They work every day to inspire and enable people to harness the power of sport in their lives.

A CLEAR MISSION

Adidas want to be the best sports company in the world. They design, build and sell the best sports products in the world, with the best service and experience, and that do so in a sustainable way.

THE KEY TO SUCCESS

Adidas believe that people are the key to the company’s success. They have great talents in organization who work with passion for sports and brands. It is people that bring strategy to life and make the difference in achieving long-term goals.

WHAT MAKES A WINNING TEAM – THE 3CS

Adidas have a winning culture. But to win, physical power is not enough. Just like athletes also employees need mental strength in their game. adidas foster that athlete’s mindset through a set of behaviors that they want to see in people and that are at the core of unique company culture – the 3Cs:

• Confidence allows athletes to make quick decisions on the field, to reach higher. adidas are willing to take risks, try new things. And if fail, then this is part of learning – it helps them improve.
• Collaboration. Every elite athlete relies on partners: coaches, team mates, and nutritionists. adidas, too, know that they are stronger together. Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents.
• Being the best sports company in the world takes Creativity. No great athlete succeeds by copying their predecessors’ training plans and strategies. adidas have to be open to new ideas, explore, gain an edge and stand out.

ROLE MODEL LEADERSHIP

Leading people is a privilege that comes with responsibilities. Because adidas know that the performance, well-being and knowledge of employees have a significant impact on brand desire, consumer satisfaction and, ultimately, financial performance. So company need to have great leaders in company that constantly develop and inspire their teams and serve as role models for the leaders of the future. Together with employees and leaders worldwide have developed a global framework that clearly defines the behaviors that are expected of leaders and what great leadership at adidas should look like. This leadership framework strongly supports company culture and therefore is based on the three company behaviors: confidence, collaboration, creativity.

OFFER

Combining the resources and infrastructure of a global brand with the creative culture of a startup, teams are changing people’s lives for the better through sport. adidas strives to inspire and enable people to harness the power of sport in their lives. Sport is very purpose. Inspired by heritage, they know that a profound understanding of the consumer and their journey in sport is essential to achieving this goal. To anticipate and respond to their needs, continuously strive to create a culture of innovation, creativity and confidence. Through portfolio of authentic sports brands, harness this culture and push the boundaries of products, services and processes to drive brand desire.

CAREERS WITHOUT BORDERS

Careers at this truly global company know no boundaries. There is no question that adidas employees are movers and shakers. They never stand still and they love experiencing the world. With corporate locations in over 70 countries and a truly global mindset, employees get to travel, work and live all over the world. And when they are home, wherever that is, they get to work with people from all over the world. They called globetrotters!

DIVERSITY & INCLUSION

To attract a diverse team, adidas place a premium on creating an inclusive, respectful company culture. It’s why world headquarters boasts employees of more than 100 nationalities, why they’ve been ranked one of the most LGBT-friendly companies around, and why they are cultivating a gender-balanced leadership. It’s why stay at the cutting edge of sport culture.

PIONEERING THE FUTURE OF WORK

The state-of-the-art Laces building at their global headquarters, World of Sports in Herzogenaurach, Germany, features a dramatic light-flooded atrium with meeting zones for impromptu work sessions.

Nearby, their newest building, called Pitch, is geared entirely toward creative collaboration and adaptive work arrangements. That means customizable workspaces, whiteboard walls and floors, and collaboration hubs. Employees store their personal gear in lockers, with the option to choose a new spot to sit each day to facilitate collaboration and inspiration from unlikely places.

They wouldn’t be adidas without world-class sports facilities on all of campuses. From a climbing wall, beach volleyball and running trails in Herzo to a CrossFit box in Mexico and yoga and spin studios at Reebok headquarters, employees worldwide are staying active and fit while experiencing firsthand the values of brand. adidas FUTURE labs in Herzo and Portland, Oregon, are pioneering not just sport products, but also the machines that make those products.

To support the work-life integration company offer vacation and flextime programs, day care centers and camps for kids during school holidays. adidas also believe that learning is a lifetime journey and offer continuous learning and coaching opportunities to all employees.

Adidas strive to be honest, open, ethical and fair and expect employees to share these values. It is about how employees treat those work with, how they behave in negotiations with partners and athletes; it is about how employees do their everyday job. Nothing wrong with friendly competition but fair play should always come out on top.