About LINE Corporation
LINE Corporation is based in Japan. It was renamed from NHN Japan Corporation on April 1, 2013, and operates the LINE, NAVER matome, and livedoor web service businesses. Since launching LINE in June 2011, LINE Corporation has placed the core of its business upon the service and actively pushed for the further expansion of the service on a global scale, as well as accelerating the development of LINE as a platform.
About LINE Plus Corporation
LINE Plus Corporation was established in March 2013 in South Korea as a subsidiary of LINE Corporation. It supports LINE’s global business development with programmers, designers, marketers, sales personnel, and PR managers of 50 different nationalities working together.
LINE also includes a wide array of social elements such as fun and expressive stickers, a personal Home, a Timeline, and numerous LINE family apps, including LINE games and LINE camera. Since launching in June 2011, the LINE app has grown into a global service used in 230 countries, ranking first in the free app category in 60 countries with more than 400 million users. LINE Corporation has placed the core of its business upon LINE app service and actively pushed for the further expansion on a global scale, as well as accelerating the development of LINE as a platform.
Mission
Mission is to bring people, information and services closer together.
LINE was conceived as a mobile messaging service shortly after the massive earthquake that devastated Japan on March 11, 2011.
After the tragedy, it became apparent that there was a fundamental need for a global communication tool that could strengthen human relationships. Just a few months later in June, they launched the LINE messaging app.
With this approach, LINE has grown into a social platform with hundreds of millions users worldwide, having a particularly strong focus in the rapidly advancing continent of Asia.
Rather than settle for globally standardized services based on a generic approach, company believe that it is essential to respect the culture and norm of each individual country in order to engage users on a very deep level and evolve in each region.
LINE call it culturalization and it’s at the heart of everything they do. In the world LINE strive to create, users will have seamless online and offline access to all the people, information and services they need in their daily lives – LINE is the gateway.
LINE Style
LINE is a company which dreams of the best services in the world, and boldly responds to any and all challenges along the way.
Every top service they dream of has one big thing in common: the WOW factor. They all create WOWs – meaning an unprecedented experience that’s so amazing that you just have to share it with friends.
LINE refused to put limits on its business domain, and instead looked to the broad needs of people and businesses across markets, again and again challenging itself in one promising field after another.
LINE Code
The "wows" LINE want to create cannot be achieved by simply being innovative. In order to keep taking on new challenges and develop and create new value, they must observe the rules of society at large, respect those around them, and conduct actions with transparency.
No matter how revolutionary it may be, new value cannot bring "wows" to the world if it is self-serving, if it comes at the expense of someone else’s grief, or if it is not accepted by society. By acknowledging, respecting and working hand-in-hand with the co-workers who sit next to them, the team, external partners, and the society at large, the value of that "wow" becomes something several times bigger.
There are three keywords they should bear in mind when they act. Company must maintain PRIDE—as LINE employees, as service providers, and as human beings— and earnestly strive to coexist in a mutually beneficial relationship with society through LINE services.
Congratulatory endowment and compensation, workers' asset-building savings, periodic health examination, vaccinations, massage therapy, health insurance, welfare pension insurance, employment insurance, worker's accident compensation insurance, funding for circle activities, various corporate events, language courses
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